This week in our online bicycle store, Alimay Sports, we have started a new promotion of putting out exciting new cycling offers for the UK. Each offer is going to focus on simplicity and clear value, as opposed to an increasing amount of complex and minimal sales for cyclists in the UK. Bike Components and Cycling Accessories are going to be the focus of every cycling offer that we put together. Like the first offer that has been launched in the cycling store – buy a pair of Polaris Omnium Bib Cycling Shorts and get 2 Continental Ultra Race Cycling Tyres free!
So the current cycling offer gives cyclists in the UK a chance to get a new pair of cycling shorts, which I guess can fall into the cycling clothing category. Then with that you get a free pair of Continental Ultra Race Tyres, which are in the bicycle components category; but it is a simple offer.
We don’t want to blur the lines for cyclists with small discounts on selected products, but with a lot of restrictions on what can and can’t be bought. This is really what is setting the standard for the offers we are going to run really simple offers for cyclists in the UK, with cycling components that cyclists want and not just what we want to sell in our cycling store.
We’re doing the same thing with all of the cycling products in our cycling store, because we are building a convenience cycling store rather than a megastore with items that you may have no interest in. Instead we are building our cycling store to keep stock of the items you buy regularly and in need for riding your bike. This allows us to manage our pricing and give you the best price possible, all the while still giving you the fastest and most convenient delivery times in the UK. By doing this, we aim to make it a cycling store that you can browse easily without being overcome by bicycle items that aren’t relevant to you.